A living, online destination for shopping your favorite brands in Japan. Curated by The Casual.
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We’ve taken the best brands and collections we know from Japan and present them to you here, in a format that is fair, transparent, with community at its core. We take suggestions from our subs, followers, and friends to create a one of a kind experience that not only gives you exclusive items from some of the biggest brands in Japan but also introduces hidden gems that would otherwise fly under the radar.
PICK-UP OF THE MONTH
XLARGE and Dragonball Z team up for a limited time to bring you Vegeta, Trunks, and Kid Buu for a special Japan only collaboration. Get them while they’re still available!
In a world where there are countless collabs and gimmicks that try and sell you a lifestyle or idea it’s always refreshing to see new brands take the old school approach. This is NOT that. Forty Percents Against Rights, also known as FPAR, is the first conception of street fashion legend Tetsu Nishiyama (of WTAPS fame). This OG brand continues to keep it simple with basic tees and basics whose message forces us to question our role in the rising global oligarchy. Check out FPAR and get involved.